SEO also known as search engine optimization is the process of creating, and improving the quality and quantity of a website’s traffic. SEO targets unpaid traffic instead of direct or paid traffic. It helps you create content that will rank on Google and bring more visitors to your site.
Some of the SEO best practices include:
- Align content with search intent
- Compelling title tags
- Optimize images
- Optimize page speed
- Create useful content
- Get authoritative backlinks
Align content with Search intent: Search intent or user intent is one of SEO best practices. It has to do with the reason behind every search query on google this simply means the reason why a person is searching for something on google. When you understand what your user’s search intent is, it will give you an edge over other websites. Understanding and satisfying a person’s search intent is the number one consideration for google.
Always keep the user intent in mind when creating content for your website, this will google identify your content and rank your website.
Compelling title tags: according to google “titles are critical to giving users quick insight into the content of a result and why it’s relevant to their query. It’s often the primary piece of information used to describe which result to click on, so it’s important to use high-quality titles on your web pages”. Your title should be 50-60 characters with your target keywords, a concise but descriptive title, and a title that matches your user intent.
Optimize images: your images play an important role in improving the user experience of visitors to your sites. optimizing your images can contribute a great deal to boosting your organic traffic.
The size of your image should be one of the things you should consider when optimizing your images, the larger your image size, the longer it takes for your site to load, compressing your images before uploading them to your site is very important.
Optimize your page speed: the longer your site takes to load, the more visitors you lose. Nobody will want to wait for so long to gain access to a page when there are other options available that are faster and more reliable. Optimizing your page speed can get you more rankings on google and a good review on user experience.
There are so many tools that can help you check your page speed, some of them include: GTMetrix, Semrush.
Create useful content: getting useful content that will capture the interests of your audience is very important. Your content should align with your visitor’s search query, for example, if a visitor types in ” how to bake a cake” and your title tag aligns with their query but your content doesn’t will make you lose visitors also make your site decline in Google search rankings.
Your content should be good, make sure you gather original data, optimize your titles and headers, identify your user intent and find right keywords to target.
Get authoritative backlinks: building high-quality backlinks can improve your ranking on Google. The higher your backlinks, the more likely your page is to do well on SERPs.
Your backlinks should be from good quality sites, while some backlinks may boost your ranking on google, others may be considered toxic, so you need to be careful of that. Participating in link schemes or buying backlinks from sites may result to a penalty from google. Make sure your backlinks sites are good, genuine and something you earned.
WRITTEN BY: LILIAN ELIJAH (JESNAIJA CONTENT CREATOR)
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